How We Help?
We collect and analyze fact-based information to improve your products and services, and to help you better understand and reach your customers and prospects. Let’s work together to accomplish your objectives.
- Make sure you have the best possible feature set
- Reach the right prospects for your product
- Understand the opportunity for a new service
- Maximize the price you can charge
- Improve customer satisfaction and loyalty and improve revenue
- Ensure your messaging is effective
- Validate your internal opinions
- Discover the must-haves vs the nice-to-haves
- Segment your market based on both attitudes/behaviors and targeting variables
Outsource Research helps you accomplish these things using our expertise in:
- Conjoint Analysis
- Segmentation Modeling
- Predictive Analytics
- MaxDiff Scaling
- Pricing
- Customer Satisfaction/Loyalty Modeling
If you have a product or a service, and you want to hear the voice of the customer (or prospect), we can help you move beyond opinions and conjecture to obtain solid facts to help you make better business decisions.
How we do it
- Manage your research project from start to finish
- Determine how to design your study or analyze your data to fulfill your objectives
- Write your survey or develop your data-collection instrument
- Recruit or supply sample for your study
- Set-up and maintain a custom research panel
- Program your online survey using sophisticated logic
- Collect and manage your data
- Analyze your data
- Explain and summarize findings in a report
- Recommend concrete actions
How long will it take?
Projects typically last from 4-8 weeks, depending on the length and complexity of the study design and the sample involved.
How we help other service or research firms
Whether you need expertise that you do not have in-house, or your staff is maxed out and you need extra resources, we're here to help.
We perform the following functions as subcontractors to other service or research firms:
- Project management (manage staff, timelines, provide overall organization)
- Online survey programming
- Conjoint analysis, MaxDiff Scaling and other advanced data collection techniques
- Statistical analyses (tabulations, banner tables, high-end statistics)
- Reporting (summarize findings of statistical analyses)
- Consult with you regarding appropriate designs or analyses
We can:
- Remain completely invisible to your clients
- Become a member of your team and present a unified front to your client
- Participate in conference calls or appear live at meetings
- Charge an hourly consulting rate or bid the work to fit your budget
What we don't do (although these services are offered as part of larger projects):
- Solely do recruiting
- Solely provide sample